Urban Barn “Blanket the Country in Warmth” Campaign
Urban Barn Shares Winter Warmth
Throughout the month of November, Urban Barn at Uptown Shopping Centre invited its customers to join them for the fifth consecutive year to blanket the city in warmth. For every $5.00 donation collected by the Canadian furniture and home accent retailer, a brand-new Urban Barn fleece blanket was donated to the Victoria Cool Aid (VCA) Society to provide warmth for those seeking comfort in one of their three emergency shelters.
“Our initial goal for the year was 364 and we ended up getting close to 500” said store manager Kristy Pellew. “We got really pumped up this year; we even set up a table outside. We love doing it. This time of year can be so chaotic; it’s nice to focus on something that can actually change someone’s life.”
The donated blankets have been a welcomed gift for those seeking refuge at the VCA Society’s Rock Bay Landing emergency shelter, which provides 84 shelter beds.
“I love that the community gives back and continues to give back year after year,” says Joann Connelly of Rock Bay Landing. “People love the blankets. They are red and Christmassy and provide so much warmth.”
Cool Aid provides the blankets to those that move out of the shelter as a parting gift or to those who remain outside and need extra warmth.
The initiative ran across all Urban Barn retail locations in Canada, providing a grand total of 15,000 blankets to the cause. Cash donations were also accepted and provided to the VCA Society.
To learn more about ‘Blanket the Country in Warmth’, please visit www.blanketthecountry.com
In Victoria, Urban Barn is located at 3450 Uptown Boulevard. To find out more, visit www.urbanbarn.com/victoria