Oak Bay Tea Party’s Mad Hatter Fun Run

In Support of the Victoria Cool Aid Society

Active Image

We’re Going To Rattle Some Tea Cups!

The Victoria Cool Aid Society’s women’s shelter and  Every Step Counts running program have joined forces with the Oak Bay Tea Party’s Mad Hatter Fun Run to raise awareness of our region’s homeless community and their personal care needs.

The Mad Hatter Fun Run and Relay will take place immediately before the Oak Bay Tea Party parade on Saturday, June 5, starting at Windsor Park and ending at Willows Beach. The Fun Run is 3 K along the parade route and baby joggers are also welcome. Teams of up to four people are invited to participate as a relay.  Registration starts at 9:45 am with the Run starting at 10:15.

Registration forms can be picked up at Frontrunners or New Balance.  In addition to a small entry fee, participants are asked to bring personal care items to donate to the Cool Aid Society’s shelter program.

Registration forms are available at Frontrunners at their Victoria and Langford locations and at Bellla on Johnson. Registration fees and donations can be dropped off at these locations or at the registration desk on the day of the Fun Run.

The Mad Hatter Fun Run was started in 2003 by Rob Reid, owner of Frontrunners, and typically attracts over 100 participants each year.


Victoria Cool Aid Society – Shelter Program

Cool Aid operates two front-line emergency shelters: Streetlink and Sandy Merriman House for women. Both shelters offer food and hygiene services designed to meet the very basic needs of the most marginalized members of our community: the homeless, homeless-at-risk, and the street-entrenched.

Cool Aid also operates Next Steps Shelter at 2317 Dowler Place which provides 18 beds for men and women wanting to take that next step out of homelessness. These shelters provide an important link between the homeless community and the resources they need, including specialized services such as mental health and addictions support, housing advocacy, and crisis and life skills counselling.

Visit www.CoolAid.org/shelter for more information.


Victoria Cool Aid Society – Every Step Counts running program

Every Step Counts is a running and walking program for people experiencing barriers and challenges with housing, mental health, addiction and other related issues.  It is positive and innovative, drawing on the wide-reaching and long-lasting benefits of exercising and team work to foster self esteem, confidence, energy and positive growth.

Visit www.CoolAid.org/esc for more information.


Runners of Compassion

Runners of Compassion is a non-profit society whose members participate as a group in fundraising and volunteer activities, in order to provide support to a variety of charitable causes, organizations and non-traditional groups. We, as runners are doing something to improve ourselves. We have made the conscious decision to improve our athletic ability, health and well-being through running. If, in addition, we can help improve someone else’s life or advance the health of a community, be it local or global, then this is an added benefit we strive towards. So examples of our work projects that we sponsor locally are Shoes For Youth, Sandy Merriman House, Victoria Women’s Sexual Assault Center and School Breakfast and Snack Programs.

To register, drop by Frontrunners or Bellla on Johnson:

  • Frontrunners – 1200 Vancouver Street, Harris Green Village (382-8181)
  • Frontrunners – 133-Goldstream Avenue, Goldstream Station (391-7373)
  • Bellla on Johnson – 104B-560 Johnson Street, Market Square (380-0994)


For more information contact:

Rob Reid

Karen Tannas