McGregor Donates 20,000 Pairs of Socks to Region’s Homeless

News Release – Victoria – The Victoria Cool Aid Society and Congregation Emanu-El are pleased to announce that 4,200 quality pairs of socks have just been donated by McGregor Socks (Toronto) to people in the Capital Region who are homeless and poor. Since 2005, McGregor Socks have donated a total of 20,000 pairs of socks to our community.

The media are invited to watch socks being delivered to local social service providers by Mayor Dean Fortin, volunteers from Congregation Emanu-El and Cool Aid staff. The socks will be shared with 16 different agencies who will hand them out for free to those in need.

Itinerary: Friday, February 20

2:10 pm – Delivery of socks to Cool Aid Community Health Centre, 465 Swift Street
3:15 pm – Delivery of socks to Native Friendship Centre, 231 Regina Avenue
4:00 pm – Delivery of socks to Burnside Gorge Community Centre, 471 Cecelia Road

“For over 80 years, our mission has been to create products that ‘bring comfort to body and soul’,” said Richard Cherniuk of McGregor Socks. “Working with social service agencies extends that comfort to thousands of vulnerable Victorians. We hope our gift inspires other businesses to step up and help out.”

“Working to end homelessness is a top priority for the City of Victoria. It is a complex challenge,” said Mayor Dean Fortin. “I am very encouraged that even during hard business times McGregor’s Socks has once again said ‘yes’ to helping our homeless community. When we work collectively to act on both the short term and long term solutions, we can provide real benefit for people in need.”

“A gift of socks is a gift of health for our neighbours who are homeless or poorly housed,” said Irene Haigh-Gidora, Cool Aid’s Manager of Community Health Services. “A good pair of socks provides warmth and helps prevent fungal foot infections and blisters. Fresh socks are also a part of the treatment plan for these common street ailments.”

“Congregation Emanu-El follows the call to ‘love thy neighbour as thyself,’ ” said Rabbi Louis Sutker, “and we are pleased to help bring a little warmth to the streets of Victoria through the work of Avodah, our social action group.”

“I’m glad this shipment came together and that socks again will make the lives of our neighbours a bit easier,” said Avodah member Michael Bloomfield. “Such actions may not solve the problem but declare our responsibility to each other and especially to those in need.”

McGregor Socks is a subsidiary of McGregor Industries Toronto, Canada.  McGregor was founded in 1928 by the Lipson family and today is still led by third generation family members.  The companies’ major source of revenue is from the development and marketing of better men’s and women’s socks.  The company distributes a wide range of licensed, national brands and private label products through an extensive international sales network, with 10,000 points of sale in over 30 countries.

Congregation Emanu-El is Canada’s oldest synagogue, built in 1863, and in continuous use since. Avodah is Congregation Emanu-El’s social action group.  Ongoing projects include preparing hot meals, collecting socks and food, and supporting local organizations dedicated to serving those most in need in our city, particularly homeless youth and adults.

Victoria Cool Aid Society provides primary health care services, supported housing, emergency shelter, life skills training and job placements to vulnerable adults in the Victoria area. For more information visit or call 250-383-1977.

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Irene Haigh-Gidora, Manager of Community Health Services, Cool Aid, 250-385-1477,

Rabbi Louis Sutker, Congregation Emanu-El, 250-382-0615,

Richard Cherniuk, McGregor Industries, (416) 593-5353,

Mayor Dean Fortin, 250-361-0200,