Looking Back … Thinking Ahead – Strategic Report 2010-11

August 24, 2011 – I am pleased to present Cool Aid’s fifth annual balanced scorecard report to the community, one of the key deliverables of our strategic planning process. Our methodology, the balanced scorecard, illustrates our commitment to monitor and improve organizational performance and to chart our milestones and achievements through four perspectives — Financial, Customer, Internal Process, and Learning and Growth.

Cool Aid is built on a solid foundation that has allowed us to build our capacity, year after year, to better serve the needs of our community. 2010/11 was another successful operating year, during which we met our program and service delivery goals in a fiscally responsible manner.

Thanks to the energy, expertise and dedication of Cool Aid’s staff and partners, together with the generosity of our volunteers and donors and the continuing support of our funders, in 2010/11 we successfully managed several major projects while continuing to provide a continuum of housing, shelter, health and support services for those individuals most in need.

Project Highlights

  • Opened the doors to Rock Bay Landing, our new purpose-built shelter and transitional housing program, made possible by the Province of BC, BC Housing, and the City of Victoria.
  • Began work on the conversion of the old Streetlink shelter into supportive housing, which will expand Swift House by 23 additional units.
  • Housed more than 40 people (individuals and couples) and their pets at Queens Manor, one of two Travelers Inns purchased by the City of Victoria—the culmination of much behind-the-scenes work by many community partners, particularly the City of Victoria and BC Housing.
  • Began the tenant selection process for Olympic Vista, in order to provide supportive housing to 36 seniors when the building opens in May 2011.
  • Worked with our partners in the Greater Victoria Coalition to End Homelessness to adapt the Streets to Homes pilot project from its Toronto origins. Now that the Rental Owners and Managers Society of BC has joined our partnership, the outlook is positive for meeting the target of housing 120 individuals before the end of 2011/12.
  • Celebrated our first year of operation in the Access Health Centre in October 2010, a success story we share with our partner AIDS Vancouver Island. Together, our two agencies are providing respectful and effective health care and social services to well over 1,500 more individuals than could be served at our old locations.

Service Highlights

  • Shelters—Offered more than 47,000 shelter bed nights and 154,000 hot meals to 1,885 individual shelter clients and helped 154 of them obtain housing.
  • Community Health—Delivered more than 34,100 primary health and dental appointments and welcomed an additional 979 new patients to the Access Health Centre.
  • Resources, Education, Employment and Support (REES)—Connected more than 1,500 people with opportunities, resources and supports through our REES program, which includes Outreach and Support, the Casual Labour Pool, Every Step Counts, and the Mentoring Project.
  • Supportive Housing—Provided a safe home for 340 individuals where building community and rebuilding lives are part of the supportive environment.
  • Downtown Community Centre—Laid the groundwork to double the hours of service and offer a broader spectrum of programs in 2011/12. Marginalized individuals living within the downtown core will now have healthy social, recreational and educational opportunities during evenings and weekends when most services are unavailable.As this report demonstrates, Cool Aid is committed to working with others to create solutions for our community. By engaging with clients, staff, funders, donors and other community organizations, by listening to and learning from each other, we can create a better community for all.

Download the entire 2010-11 Balanced Scorecard report from this web site.
Read all of Cool Aid’s annual strategic reports.


— Kathy Stinson, Executive Director