Cool Aid’s 40th Anniversary Activities

The goal of the 40th Anniversary projects are to celebrate Cool Aid’s successes past, present and future in order to educate the public, raise the visibility of our diverse programs, and to connect old friends and colleagues. Two main activities will be pursued during 2008 which are described below. A short history of Cool Aid is also available on the web site.

    1. Creation of a short, documentary video celebrating Cool Aid’s 40-year history.
    2. Cool Aid Culture – Arts Festival & 40th Reunion was held on Saturday, August 16 in Victoria. See our Gallery of wonderful photographs from the Arts Festival .



Short, Documentary Film about Cool Aid’s History & Philosophy

A historically-focused, 28-minute documentary about Cool Aid people, services and buildings was created this year. The video will be aired on Shaw television, shown at Cool Aid presentations, and is online for web broadcast. Several versions will be produced, i.e. 28-minute video, 30-second public service announcement, 3-minute webcast, plus supporting print and web articles, and many large, historic posters. The premiere screening will be in the last quarter of 2009. Stay tuned.

If you have any Cool Aid memorabilia, such as photos, film or a story to share, please contact Cool Aid (250-383-1977). Historical submissions are also be welcomed online.

Cool Aid Culture – Arts Festival and 40th Reunion


full program including musician and artist bios, and a map of Centennial Square is now available online.

The summer, outdoor 40th Reunion and community Arts Festival included free food and a music and arts component highlighting “Cool Aid Culture”, the creative works of our present and past clients, staff and supporters. About 2,000 members of the public enjoyed the music, visual arts, crafts, spoken word, poetry, dance, theatre, comedy, performance art and other creative arts of those who have been associated with Cool Aid over the last 40 years. The free event was held downtown at Victoria City Hall’s Centennial Square from 1 pm to 7 pm, on Saturday, August 16 and many beautiful photographs are available on the site commemorating the celebration.

The Arts Pavilion is housing the creative works of over 20

artists that are sure to dazzle you with their eclectic selection of creative works. Medias ranging from photography to chainmail, pen & ink to native beadwork, Visitors are sure to be enchanted, and inspired to purchase a little something for themselves. Artist demonstrations will also be taking place at various places in the square, to enjoy while you wander about. This will include soap stone carving, pine needle basketry, and acrylic painting.

The Main Stage features a wide range of performance acts and musical genre, wooing your senses with its mix of blues, folk, cabaret, spoken word and more. This assortment will entertain and envelope your senses with a rich experience in Cool Aid Culture.

“Doggy Idol” hosted by Citizen Canine will tickle your funny bone and offers doggy lovers the chance to show off their pooch.

“Cool Kids Paint & Play” is where children can work together painting their own large, cardboard supported housing building, emergency shelter and ACCESS Health Centre or make a drawing of their own choosing. Face painti

ng is another option for children.

So wander the square and enjoy, as we celebrate our past and look forward to our future… Together we will end homelessness.

Spread the word. Call our office for posters (250-590-1931) or click on the poster image for a poster you can print yourself and put in your office, neighbourhod, community centre, etc.




Click on Centennial Square map to get a high resolution image suitable for printing. Also available in Victoria News group supplements.

Cool Aid’s Many Partners

No organization can provide wide-ranging services to a community for 40 years without a tremendous amount of help from other organizations, businesses, funders and individuals. Please visit Cool Aid’s partner page to learn more about those who are helping us and the homeless and vulnerable today.

Our 40th Anniversary projects also depend upon the generosity of others in the community including the Government of Canada, Black Press, Shaw Cablesystems, the City of Victoria and many others.


Contact Information

For more information contact our 40th Anniversary project office . 

The Government of Canada has contributed funding to this initiative.