75-Hour Endowment Challenge

November 25, 2011 – A big thank you to our many donors and especially the Victoria Foundation – together we raised over $16,000 for the Cool Aid Endowment. Those are wonderful gifts that will keep on giving forever!

November 15, 2011 – To celebrate its 75th anniversary, the Victoria Foundation is hosting the 75-Hour Challenge – an opportunity to strengthen endowment funds hosted by the foundation on behalf of non-profit organizations.  The Victoria Foundation will distribute a $75,000 Challenge Fund based on how much the community gives to each participating organization in the 75 hours between 9 am on Tuesday, November 15 and 12 noon on Friday, November 18. 

Victoria Foundation's 75-Hour Challenge

Victoria Cool Aid Society has an endowment fund at the Victoria Foundation which supports (in perpetuity) all of our programs: housing, emergency shelter, primary health and dental care, support for people living with mental health and addictions, healthy recreation and lifeskills programming and more. Annual proceeds from the Cool Aid Endowment are used to pay for programs for which other funding is unavailable.

If you would like to contribute to the Cool Aid Endowment please do so between 9 am November 15 and 12 noon on November 18, so that your gift will be increased by a portion of the $75,000 Challenge Fund – an instant return on your investment that will continue to help in Cool Aid’s critical work year after year.

Ways of Giving in the 75-Hour Challenge



Donate online through www.victoriafoundation.bc.ca – click on the “Make a Donation” button and follow the steps through our CanadaHelps page.  Please ensure you indicate that your donation is to support Cool Aid’s Endowment. Note that the CanadaHelps administration fee of 3.9% will be deducted before the gift is added to the Cool Aid Endowment.


All cheques should be made payable to the Victoria Foundation for: “Victoria Cool Aid Society Endowment” in the memo line. Cheques may be mailed or delivered to the Victoria Foundation (#109 – 645 Fort St., Victoria, B.C., V8W 1G2) and must be received between 9 am November 15 and noon on the 18th to qualify for the Challenge Fund.

Credit Cards

Call the Victoria Foundation at 250-381-5532 to make a gift by VISA or Mastercard.

Publicly-Traded Securities

During the 75-Hour Challenge, hosted organizations may have donors who wish to make contributions to their endowment funds via gifts of marketable securities – a very tax-wise way to donate.  The Victoria Foundation can accommodate these gifts by working directly with the organization, their donor and their donor’s broker to ensure the gift is received during the 75-hour window:

  • The form Donation of Publicly-Traded Securities to the Victoria Foundation must be completed by the donor.
  • The securities must be received by our custodian, RBC Dexia, within the 75-hour window.
  • The securities must be donated directly to the Victoria Foundation, which will provide the donor with a tax receipt based on the value of the securities on the date they are received into our custodian’s account.  This value will be used as the amount deposited to the credit of the hosted organization’s endowment fund.

If you are interested in making a gift of securities for the purpose of the 75-Hour Challenge, Victoria Foundation needs to work with you now in order to ensure that your broker and their custodian are ready to send and receive (respectively) the gift within the 75-hour window.

The Victoria Foundation is not responsible for your broker’s process.  Should your broker fail to complete the necessary transfer instructions in time for the transfer to take place, the Victoria Foundation will still be able to receive the gift, however it may not be included in the 75-Hour Challenge results.  The Victoria Foundation’s custodian will be on hand during the 75-hour window to ensure that all “known” incoming gifts of securities are promptly received, tracked and valued within the 75-hour window.

Victoria Foundation’s contact for all gifts of marketable securities is Sara Neely, Director of Philanthropic Services. Please work with Sara to ensure these gifts come in correctly – she can be reached at (250) 381-5532 orsneely@victoriafoundation.bc.ca.

Donation Receipts

All gifts of $10 or more will be receipted by the Victoria Foundation.  Donors who support the 75-Hour Challenge through CanadaHelps will receive an instant tax receipt.  All other gifts will be receipted by the Victoria Foundation within two weeks of the 75-Hour Challenge.

Cool Aid would appreciate knowing about your gift as well. Please let us know by sending a short email todonate@CoolAid.org or by calling Alan Rycroft at 250-414-4781. Questions? Give him a call.

Thank you for supporting the community and the Victoria Cool Aid Society through your participation in the Victoria Foundation’s 75-Hour Challenge!