40 Years of Cool Aid Culture – Documentary Video

A short film about Cool Aid’s history & philosophy

The Victoria Cool Aid Society has been building hope, lives and community in the Capital Region for over 40 years, since 1968, through a wide range of programs including supported housing, community health and dental services, emergency shelter, and a casual labour pool for adults who are homeless or in need of help.

This video is a historically-focused, 28-minute documentary about Cool Aid’s history, philosophy and many services. It was filmed in 2008 during Cool Aid’s 40th Anniversary . The video will be aired on television (see schedule below), shown at Cool Aid presentations, and is now online (play below). Two smaller versions will be produced, i.e. 30-second public service announcement (PSA) and a 3-minute webcast.

DVDs available for $10 each: Cool Aid, 102-749 Pandora Avenue, Victoria BC, V8W 1N9.

Courtesy of Shaw TV Victoria. Find this story and more on Cool Aid’s YouTube channel.


Watch the full 28-minute video on Cool Aid’s YouTube channel.

Live Premiere Screening

During Homelessness Action Week, join Cool Aid for the premiere screening. The film presentation is free – on Saturday, October 17, 2009, from 2 pm to 4 pm in the sanctuary of St. John the Divine church, 1611 Quadra Street, downtown. After the film, there will be a short discussion.

2009 Broadcast Premiere

40 Years of Cool Aid Culture DVD coverShowtimes on Shaw TV, channel 11 are:

Sat., Oct. 17th at 10 PM
Sunday, Oct. 18th at 9 AM
Sunday, Oct. 18th at 11 AM
Sunday, Oct. 18th at 5:30 PM
Sunday, Oct. 18th at 11 PM
Tuesday, Oct. 20th at 3 PM
Thursday, Oct. 22nd at 9:30 PM

If you have any Cool Aid memorabilia, such as photos, film or a story to share, please contact Cool Aid (250-383-1977). Historical submissions are also be welcomed online.