Victoria Cool Aid Society | January 2015 - Victoria Cool Aid Society

Granola That Counts raises $3,700 in one month!

granola logoWe know what it’s like to eat something that makes both body and spirit stronger.

Each week at Every Step Counts, people experiencing tremendous personal challenges come out to win one more success on their journey to wellness. Over 600 runners and walkers have returned to dig into a tasty and nutritious bowl of granola, made with love from one grandmother’s recipe.

Between January 8 and February 6, 11 Thrifty Foods locations in Greater Victoria carried Granola That Counts. We sold over 150 pounds each week, generating $3,700!

Every pound sold is a step towards ensuring a sustainable future for Every Step Counts, and we are delighted by the feedback and support we received from purchasers during the month.

Where was Granola that Counts sold? Click here for a handy map!

This would not have been possible without the generous support of these local businesses:

  • Thrifty Foods for taking a chance and listing Granola That Counts at no cost during the month
  • Jena Stewart, Team Chef, and The Truffles Group, who masterminded production of the Granola in the Truffles Catering kitchen.
  • Victoria Box & Paper,  which donated all packaging and display materials for the project.
  • McAllister Marketing which donated the packaging and point of sale marketing materials.
  • Vancity provided a framework and valuable tools to embark on a social enterprise.

“Thrifty Foods is proud to support the Victoria Cool Aid Society and the Every Step Counts program. This is a partnership that was a natural fit for us,” said Vivian Chenard, Manager of Community Relations at Thrifty Foods. “When we were approached by the Every Step Counts team to partner with them to sell a local product, which in turn supports a healthy program for people in need, we knew we had a winning combination. We’ve tasted the granola and it’s delicious. Our customers will love it.”

“January, when everyone is thinking about New Year’s resolutions and their health, is an ideal time to launch a new, local health food,” said Tracy McAllister, a principal of McAllister Marketing, who contributed the Every Step Counts logo, package design and marketing materials.

Granola That Counts is made by volunteers in the Truffles Group kitchen from a local recipe featuring oats, dried cranberries, coconut, sesame seeds, toasted almonds, pumpkin seeds and dates. It is the same recipe that feeds the runners and walkers in the program every week. Each package costs just $9.99 and 100% of the proceeds support Cool Aid’s Every Step Counts running and walking program.

“I’ve been volunteering with Every Step Counts since 2009,” said Karen Palmer, co-owner with her husband Kirk, of Victoria Box & Paper Ltd. “I know how the simple act of running, walking and eating together can profoundly help people improve their lives. When Gillie asked if we could help with packaging, it was an easy decision for us to contribute.”

“We took on the provisioning of delicious and nutritious food for Every Step Counts this year, out of our Canoe Brewpub,” said Truffles Group Vice President John Reese. “It was a natural next step for us to provide expert advice and our kitchen for the granola production. This is a great product, with a great future, for a great cause. Every Step Counts really changes lives.”